Ski Resorts News
01/11/2020
The new brand name ensures better readability and advertising appeal.The new logo forms the main component of the conjoint design line. Obergurgl-Hochgurgl has been operating under the connecting name of Gurgl since May 2019.
"Continuous development and further improvement of the public image were the main motives for the rebranding process," informs Lukas Scheiber, marketing responsible of Ötztal Tourismus.
The new logo is the central component of the redesigned line. Additionally, a distinctive typeface was created in order to strengthen the unique character of the typographic appearance. Varied font styles promise greater flexibility in the range of applications.
Gradual brand establishment
By changing the name to "Gurgl" also the image brand changed, which is - together with the word brand - an essential part of the brand presence as a design element. All advertising materials that are now coming on the market have already been adapted to the new design. Therefore the establishment of the redesigned appearance takes place gradually and in an uncomplicated way. In addition, the two winter sports stars Fritz Dopfer and Dave Ryding wear the redesigned Ötztal/Gurgl logo on their helmets by considerably increasing the level of brand awareness.
Latest Resort News
Schilthornbahn: World`s steepest cableway is open!
The world's steepest cable car starts operating. The new direct connection between Stechelberg and Mürren was officially opened the day before as part of a VIP opening ceremony. At the same time, the first section of the cable car between Mürren and Birg will go into operation.
12/15/2024
The new Plateau chairlift will enrich the Kronplatz ski area
Kronplatz, one of the premier ski destinations in the Dolomites, has introduced a state-of-the-art 8-seater chairlift named Plateau for the 2024/25 winter season. Located in the Olang sector, this new chairlift replaces the previous 4-seater, offering a significant upgrade in comfort and efficiency.
11/28/2024
Gourette ski area modernization
Gourette ski resort in the French Pyrenees has undergone significant modernization efforts for the 2024/2025 season. These upgrades aim to improve accessibility, efficiency, and the overall skiing experience. This new project, presented on September 5th...
11/20/2024